So which two stories have been dominating the news recently? Right! Apple’s iPhone and Hilton’s Paris. It’s astounding how much they have in common. Let’s take a look!
Respected designers Armin from Speak Up and Bryan from Coudal actually defend the London Olympic 2012 branding. They list a number of reasons, but they all boil down to one thing: The world hates it, but at least it’s original! Thing is, not only is the logo horrible and the branding just plain wrong for the games, it’s not even close to being original.